About our company

I'm So Beautiful About Our Company

I'm So Beautiful About Our Company

I'm So Beautiful Since 2010

I'm So Beautiful was founded in 2010 and has now become a successful webshop where customers often come back. It is a unique lifestyle webshop with products for baby, child and mum. Service, quality, unique brands and competitive prices are the main USPs. The range is wide and new items are added each week. Each item is selected on price, quality and appearance. They must fit within the concept of 'I Am So Beautiful'. You can snuggle into this large collection in the different categories or quickly and efficiently.

Proud Team Jacolien and Daniëlle

"My name is Jacolien and I am the proudest mom of Liam (6) and Chloë (5). In addition, a passionate businesswoman with a passion for the latest trends and news in the baby and children industry.

By 2010 I had a graphic design desk from there, the passion for a webshop was created. In the meanwhile, I work here full time with my sister Daniëlle. Daniëlle is the point of contact for all customers. Kindly and enthusiastically, they are happy to answer you. In addition, I work with the nicest bloggers and we have automated the company as much as possible.

The goal is to make I'm So Beautiful a popular lifestyle webshop for all hip mothers in the Netherlands and Belgium. A combination of strong existing brands and new crazy brands. Hip, trendy and always up to date with the latest trends and best presentations. Many customers are happy to discover and tell this to others. But there is another big target group that has not discovered us yet and is working hard now. "

Popup shop 2016 icm Frederieke and Sophie van Kindermodeblog

In the media


Publication: Parents of Now 4


Publication of Northern Ireland


Publication About Flakkee May 2017



Publication Zign Magazine June 2017

Business movie of our online baby and children's store I'm So Beautiful!

The advantages of online ordering in our shop are:



What Do Our Customers Like To Be So Beautiful?



We wish you a lot of shopping pleasure!


Regards Daniëlle and Jacolien