About our company

I'm So Beautiful Since 2010


I'm So Beautiful was founded in 2010 and has now become a successful webshop where customers often come back. It is a unique lifestyle webshop with products for baby, child and mum. Service, quality, unique brands and competitive prices are the main USPs. The range is wide and new items are added each week. Each item is selected on price, quality and appearance. They must fit within the concept of 'I Am So Beautiful'. You can snuggle into this large collection in the different categories or quickly and efficiently.

Proud Team I'm So Beautiful

Jacolien (founder & owner)


"My name is Jacolien and I am proudest mom of Liam (6) and Chloë (5). In addition, a passionate businesswoman with a passion for the latest trends and news in the baby and children industry.

By 2010 I had a graphic design desk from there, the passion for a webshop was created. In the meanwhile, I'm working full time with my team.

Daniëlle (Customer Service & Manager)


Daniëlle is the point of contact for all customers. Kindly and enthusiastically, they are happy to answer you.

Annelie (Customer Service & Manager)


Annelie replaces Daniel during her pregnancy and leave. Always happy and sparkling with the new ideas she is a refreshing addition to the team.

Johanna (Customer Service)
Johanna is our part-timer. He supports customer service on Monday morning and Friday. Kordat and efficiently, they will be happy to help you with all your questions.

Packing Team

The packing team consists of 7 enthusiastic girls: Chantal, Nika, Marie-Louise, Tresia, Britt, Nathalie and Anouk. They take your order (s) with care.

Behind the scenes

Popup shop 2016 icm Frederieke and Sophie van Kindermodeblog

In the media


Publication: Parents of Now 4


Publication of Northern Ireland


Publication About Flakkee May 2017


Publication Zign Magazine June 2017

Business movie of our online baby and children's store I'm So Beautiful!

The advantages of online ordering in our shop are:



What Do Our Customers Like Is I So So Beautiful?



We wish you a lot of shopping pleasure!


Regards Daniëlle and Jacolien